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For my advertising piece, the focus would be on an alternative type of farming called - 'vertical farming'. 

For my research I will look at what vertical farming is, its history, why it is an alternative form of agriculture and how it could be used for the betterment of the human species.   


VERTICAL FARMING :-

Vertical farming is the process by which food crops, vegetation and plants are grown in regulated indoor environments on vertically inclined surfaces, which artificially accounts for and sustains all conditions needed for plant life, such as, nutrition, lighting, temperature, irrigation and air circulation. Its primary goal is to amplify crop yield in a limited but efficient space in vertical order, hence the deviation from regular horizontal farming.

The idea behind vertical farming can be traced to East Asia, where vertically layered growing techniques were practiced by the indigenous peoples in creating rice terraces. This concept would later be first named in 1915, by American geologist Gilbert Ellis Bailey, initially comprehended as the idea of farming on a rooftop it would later be popularized in 1999, by a New York's Columbia University professor, Dickson Despommier together with his students. 

  

AN ALTERNATIVE WAY?

With a growing human population expected to reach 9 billion in 2050, this raises the alarming challenge of our ability to feed ourselves. Global warming, the scarcity of land and drought are just some of the growing issues we face on a daily, and the advancement in biotechnology to enable innovative vertical agriculture may just be a step to help solve or lessen these issues. 

HOW IT CAN BETTER IMPROVE THE HUMAN CONDITION?

  • Greater higher quality and nutrient rich food, as every thing is grown and regulated in a controlled environment.
  • Since it is all done indoors the entire process in resistant to drought and climate problems.
  • Consumption of water is highly efficient as it uses the equivalent of only 5% of the water consumption in traditional farming. 
  • Less worry for contamination and no use of pesticides or herbicides.
  • Can yield multiple harvests in a year as there would be no need to abide to nature's seasons.
  • Less use of land but greatly more efficient due to its ideal of vertical stacking to make up for it. 

At the end of this ordeal my advertising piece or poster would be brief, concise and show a very much appealing future of growing food or vegetation.

Sources:

agritecture.com
gpnmag.com
cambridgeconsultants.com
foodunfolded.com
thebalancesmb.com

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